Select an actual service company related to or in tourism or… Select an actual service c

Select an actual service company related to or in tourism or… Select an actual service company related to or in tourism or hospitality and in your own words, briefly describe what the organization does. Make sure to select an actual company. (2 marks) Review the five powerful forces we discussed in class and select ONE Powerful Force from the 5 and then identify a significant impact(s) that this powerful force has had on the organization recently/in the past 2 -3 years or might have in the future. Be specific about the type of powerful force and provide any relevant background and/or context. Then describe in depth, the impact/affect that this has had on the organization and its operations. Make sure to provide an example and RELATE it to the organization you selected. (8 marks)Government Policies – Examples include:Changes in regulationsPrivatizationNew rules to protect customers, employees, and the environmentFocus on quality and customer satisfactionNew agreements on trade in services Social Changes               – Examples include:Rising consumer expectationsMore affluenceMore people short of timeIncreased desire for buying experiences vs. thingsRising consumer ownership of computers, cell phones, and high-tech equipmentUbiquitous/everywhere/easy access social networksEasier access to more informationImmigrationGrowing but aging populationIncreasing acceptance of alternative and social lifestyles Business Trends – Examples include:To increase shareholder valueEmphasis on productivity and cost savingsManufacturers add value through service and sell servicesMore strategic alliances and outsourcingFocus on quality and customer satisfactionGrowth of franchisingMarketing emphasis by nonprofits Advances in Technology – Examples include:Growth of the InternetWireless networking and technologyDigitalization of text graphics, audio, and videoCloud technologyUser-generated contentLocation-based servicesBig dataArtificial intelligenceImproved predictive analysisInternet of Things Globalization – Examples include:More companies operating on a transnational basisIncreased international travelInternational mergers and alliances”Offshoring” of customer serviceForeign competitors invade domestic markets***************DESCRIBE ONE OF THE FIVE POWERFUL FORCES ( ONLY ONE POWERFUL FORCE NOT ALL) Please note, for this assignment, DO NOT SELECT government responses to the Covid 19 pandemic as a powerful force. This is well documented and much the same impact for all companies around the world  USE THIS TEMPLATEPowerful Forces TemplatePowerful ForceWhat is specific force you have selected?Provide any background or contextFor example- if you were doing a ride sharing service as the organization and selected Government Policies as the Powerful force you would like to focus on, then an example would be the Ontario Government passing mandatory Insurance legislation for all ridesharing and car sharing services – see https://www.fsco.gov.on.ca/en/auto/Pages/ridesharing-info.aspx*Do not use example below in your assignmentAnd the impact()Identify the impact ithas made or will make to the organization in the futureGovernment PoliciesEXAMPLE: Mandatory Insurance for all ride sharing and car sharing services:WHAT ARE THE IMPACTS?Changes in regulationsNew rules to protect customers and employeesIt’s important to understand what our province’s rules are when it comes to driving for a ridesharing service. In Ontario, under Uber’s policy, drivers, passengers, and vehicle owners are insured from the moment they turn the app on until the moment the passenger steps out of their car. Once the driver turns the Uber app off, they will once again be covered by their own personal policy.EXAMPLE:THE IMPACT:The first thing to know is that, while most ridesharing companies offer insurance, all drivers are required to have their own personal auto insurance policy by law. It’s essential to ensure their personal policy is paid and up-to-date before starting as a driver.If the driver use or drive for companies not listed in the government website, they might not be protected against certain damages and losses, or in case of injury to the driver or passengers, or others. That could prove to be expensive and life changing if they get into an accident and are not properly insured.Vehicle owners who use their personal vehicles to carry paying passengers or rent their car through car sharing should inform their personal auto insurance representative.The impact is that some insurance providers may charge the driver an additional fee for permission to use their vehicle for ridesharing or car sharing activities. This fee may provide them with supplementary coverage to the company’s fleet insurance policy. That means that the service cost may need to be increased in order to accommodate the mandatory insurance.It might be more challenging for a driver to cover costs as a result of this legislation. It means that they might make less profit overall. However, it is also great protection to them should an accident occur. Additionally, passengers can feel more at ease knowing that they are also protected and perhaps utilize the service more knowing that. 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