Segmentation Strategy Social marketing plan aims to raise awareness… Segmentation Strategy Social marketing plan aims to raise awareness o

Segmentation Strategy Social marketing plan aims to raise awareness… Segmentation Strategy Social marketing plan aims to raise awareness of Undetectable= Untransmittable (U=U) among Immigrants, which will encourage one to be feely engaged in HIV testing.  Describe the segmentation approach you are taking with your plan. How might you divide your target audience into further segmented groups to more efficiently reach the people that will most benefit from your strategy? Discuss around the 4 type of segmenting:Demographic, psychographic, behavioral and geographic segmentation  This is where you include:A process to ensure empathy for your priority group (i.e. a Design Thinking approach)Persona(s) you have developed for your social marketing initiativeMessages: You can also include specific messages targeted at each segment, and/or overall messages for your entire target audience. You might have 1 message, 2 key messages, perhaps 3 key messages, but you probably don’t want more than 5. Science Health Science HEALTH 201 Share QuestionEmailCopy link