PESTEL Analysis for Bridgestone Tires

Bridgestone Tires is a Japanese company having large market share in Japan, USA, Italy, China, and Thailand. Therefore, the PESTEL Analysis is done with respect to those countries.

Political Factors: (Tax policy, labour law, environmental law, trade restrictions, tariffs, political stability → any influence on health/education/infrastructure)

Economic Factors: (Economic growth, interest rates, currency exchange rate, FTA, Trade deficits

and inflation rate → impact on how business operate and make decisions)

Social Factors: (cultural aspects → health consciousness, population growth rate, age distribution, career attitudes and emphasis of safety. Trends that affect the demand of company tyres)

Technological Factors: (R&D acticity, automation, database technology, telecommunication technology, technology incentives and rate of technological change → determine barriers of entry, production level, influence on outsourcing decision)

Environmental Factors: (Global warming, seasonal change, natural disasters. → Check ranking)

Legal Factors: (Law enforcement, tax policy, environmental protection laws, state owned industries)

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