Last question: are all segments equally attractive to MM? Why or… Last question: are al

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Last question: are all segments equally attractive to MM? Why or… Last question: are all segments equally attractive to MM? Why or why not? Image transcription textA1 1 their loyals high-end switchers X Competitor X MM low-end our switchers loyals A2 What segmentationcriteria does MM use to differentiate the segments- A, B, C, D? How do they differ from each other? Pleaserefer to the MM Perceptual map in your simulation. The ovals represent the segments – map each … Show more… Show more Arts & Humanities Communications Marketing MKT MKT-314 Share QuestionEmailCopy link

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Description Required:1. Do you agree with Crimson’s conclusion that the lease term for the cargo vessel is one year because the revenue contract is for one year?2. What factors should Crimson consider in supporting its conclusion related to the lease term?3. Should Crimson reassess the lease term of the cargo vessel? If so, why? 1 attachmentsSlide 1 of 1attachment_1attachment_1.slider-slide > img { width: 100%; display: block; } .slider-slide > img:focus { margin: auto; } Unformatted Attachment Preview ACCT 352 Research Case – Spring 2021 Crimson Tide Shipping (“Crimson”) provides domestic and international transportation and logistics services to customers. The company contracts shipping vessels, trucks, and aircraft to provide regional, long-haul, and international shipments of customer goods. Crimson has entered into the following contracts: In March 2019, Crimson entered into a revenue contract with a customer, Matador Manufacturing (“Matador”), in which Crimson would be the exclusive shipper of Matador’s products between Shanghai and Los Angeles. Crimson’s contract with Matador is effective on July 1, 2019. Before signing the contract with Matador, Crimson did not operate the ShanghaiLos Angeles route, and to satisfy the contract with Matador, in April 2019, Crimson leases a cargo ship from Buckeyes Vessel Manufacturing (“Buckeyes”), which commences on July 1, 2019. Because the shipping route is new, on July 1, 2019, (1) Crimson has no other customers to deliver goods on the Shanghai-Los Angeles route and (2) because of operational costs, Crimson does not have alternative uses for the leased cargo ship. Crimson adopted ASC 842, Leases, on January 1, 2019. The following are relevant facts about Crimson’s revenue contract with Matador, and Crimson’s lease with Buckeyes. Crimson’s Revenue Contract with Matador  The revenue contract’s stated term with Matador is for one year.  Matador can renew the contract annually for up to four additional years. Therefore, the revenue contract can extend to five full years.  Matador pays a significant up-front nonrefundable fee for the initial one-year term; the same amount is due at the beginning of every renewal period.  Matador can cancel at any time without incurring a penalty outside of forfeiting any upfront nonrefundable fees already paid or owed at the beginning of the initial contract term and any and each renewed period.  Although the contract is new, Crimson and Matador have entered into similar arrangements with similar terms and historically, Matador has renewed for one or more years.  Crimson appropriately concludes that (1) the revenue contract meets the scope of, and criteria in, ASC 606, Revenue From Contracts With Customers, and (2) the contract term for its revenue contract with Matador is one year. Crimson’s Lease with Buckeyes  The contract between Crimson and Buckeyes contains a lease under ASC 842.  Rental payments are at market and fixed each year.  To mitigate risks, Crimson negotiated the lease period and renewal options to mirror those of Crimson’s revenue contract with Matador. As a result, the fixed, noncancelable term of the lease is one year, and Crimson can renew annually for four additional years (i.e., up to five full years). Crimson believes that since Matador can terminate the revenue contract after one year (even though Matador may need to ship products for longer than a year and has historically renewed under other similarly structured contracts), it is uncertain whether Matador will renew the revenue contract. Because of this uncertainty, Crimson believes that the renewal options related to the lease are not reasonably certain at the commencement date of the lease. As a result, Crimson concludes that the lease term for its lease contract with Buckeyes is also one year. Required: 1. Do you agree with Crimson’s conclusion that the lease term for the cargo vessel is one year because the revenue contract is for one year? 2. What factors should Crimson consider in supporting its conclusion related to the lease term? Additional Facts On December 1, 2019, Crimson entered into a shipping contract with Redhawks Manufacturing Company (“Redhawks”) to ship Redhawks’ products between Shanghai and Los Angeles. The contract with Redhawks commences on January 1, 2020, and on the basis of Crimson’s evaluation of its enforceable rights and obligations in the contract with Redhawks, Crimson concludes that term of the revenue contract with Redhawks is for a period of two years. Further, Crimson concludes that (1) because of its contract with Matador and Redhawks, it would not be operationally feasible to deploy the leased cargo vessel on other routes; (2) the cargo vessel will have sufficient capacity to service both Matador and Redhawks; and (3) the leased asset is needed for Crimson to perform under its revenue contract with Redhawks (because of economic reasons that would not allow Crimson to use another vessel). Required: 3. Should Crimson reassess the lease term of the cargo vessel? If so, why? Analyze the above and prepare a 1-2 page report (font 12 of Times New Roman; short answers with bullet points are encouraged) addressing the three questions. Purchase answer to see full attachment Tags: customers satisfaction market demands Crimson Research Gate Redhawks Manufacturing Company product lifespan User generated content is uploaded by users for the purposes of learning and should be used following Studypool's honor code & terms of service.
Question Answered step-by-step The patient information Henry Williams is a 69-year-old retired rail system engineer who lives in a small apartment with his wife. He was admitted during the night with progressive shortness of breath. His oxygen saturation on admission was 82% on room air. He has a history of COPD and coronary artery disease, and is hard of hearing. His oxygen saturation has improved and is now running 88% on oxygen 2 L/min by nasal cannula. His respiratory rate has been 24-30/min. Henry is concerned about his wife, Ertha, because she is experiencing frequent memory lapses. Ertha went home with their daughter-in-law, Betty, and they have just returned. Due to his shortness of breath the admission is not complete. A fall risk assessment has been done and indicates a moderate fall risk, but he still needs an overall assessment. Blood pressure has been 134/88 mmHg, pulse was 112/min, and respirations were 28/min. He is alert and oriented. The morning labs were just drawn, and the physician wants to know the arterial blood gases. Henry denies pain and says he is just tired. Patient Details Patient Data: Male- Age: 69 years. Weight: 88 kg (194 lbs). Height: 183 cm (72 in).Allergies: PenicillinPast Medical History: Chronic obstructive pulmonary disease (COPD), cardiovascular disease (CVD), asthma, hearing loss (wears hearing aids).History of Present Illness: Patient was admitted last night with an acute exacerbation of COPD. He was not able to catch his breath and his doctor told him to go to the emergency room. His neighbor brought him to the emergency room. He is concerned about his wife, Ertha, who has problems with memory and seems confused at times. His daughter-in-law Betty is a nurse. She mentioned that Henry appears depressed, and noted that his appetite has diminished over the past two months and he has lost some weight. He has also lost interest in his previous activities, such as following major league football and working on crossword puzzles. Betty will look after Ertha while Henry is here.Social History: Retired.Primary Medical Diagnosis: COPD, cardiovascular disease.Surgeries/Procedures & Dates: Appendectomy at age 15.Provider's OrdersBed rest, bathroom privileges with assistanceRegular, low fat dietI & ORespiratory treatment: Albuterol nebulizer treatment 2.5 mg and ipratropium bromide 0.5 mg in 3 mL normal saline every 20 minutes x 3, followed by albuterol 2.5 mg and ipratropium bromide 0.5 mg in 3 mL normal saline every 2 hours (decrease frequency, as tolerated)Titrate oxygen to maintain SpO2 at or above 90%Lactated Ringer's solution IV at 50 mL/hComplete Blood Count (CBC)Brain Natriuretic Peptide (BNP)Basic Metabolic Profile (BMP)Arterial Blood Gases (ABG's)Chest X-RayContinue home medications and add:Prednisone 40 mg PO daily x 10 daysLisinopril 12.5 mg PO dailyMetoprolol tartrate 50 mg PO dailyAcetylsalicylic acid 81 mg PO dailyRosuvastatin calcium 20 mg PO every eveningMontelukast 10 mg PO every eveningHome medications:Fluticasone propionate 250 mcg every 12 hours nebulizedAlbuterol 2 puffs as needed for acute onset of shortness of breath1.SOAP Notes 2.SBAR    Health Science Science Nursing NRSE 2030 Share QuestionEmailCopy link Comments (0)