In 2008 Tata Motors, an Indian automaker, wanted to expand its…

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Question Answered step-by-step In 2008 Tata Motors, an Indian automaker, wanted to expand its… In 2008 Tata Motors, an Indian automaker, wanted to expand its product portfolio and diversify its market base. It acquired the two iconic British brands Jaguar and Land Rover from the American automaker Ford Motor Corporation. This acquisition gave the company access to premium cars, and a chance to add two iconic luxury brands to its stable and global footprint. It gave struggling Ford a chance to rid itself of two loss-making vehicle units. The deal was transformational. It catapulted Tata Motors from a commercial vehicle and small-car manufacturer to a global player with marquee brands in its portfolio. The scale of the acquisition also was large relative to the size of Tata Motors.  After this deal, Tata Motors would be the producer of the cheapest car in the world (The Nano) and the same time some of the most expensive and luxurious vehicles such as Land Rover and the Jaguar. Despite the benefits that have been identified above Tata also underwent some major challenges as a result of the acquisition of Jaguar and Land Rover.  The Jaguar and the Land Rover are luxurious and expensive cars and therefore Tata has the uphill task of maintaining its standards and also investing in new technologies so that it will be able to compete with other luxurious brands. Question 2.1Define and explain two strategic reasons/ objectives why Tata Motors would choose to buy Jaguar and Land Rover from Ford? What newly acquired resources and capabilities did Tata Motors achieve? In your opinion, which brand has the most to gain or lose from this acquisition?(5 marks) Question 2.2From a competitive rivalry perspective, how do you think companies such as BMW or Lexus will react to this move by TATA motors?  If you were an executive at Tata Motors, what steps would you take to ensure the proper integration of the three companies?   In your opinion, which brand has the most to gain or lose from this acquisition?  (5 marks) (Total 10 marks)        Business BUS 3040 Share QuestionEmailCopy link Comments (0)