How does Apple fulfil the four main purposes service environments?… How does Apple fulfi

How does Apple fulfil the four main purposes service environments?… How does Apple fulfil the four main purposes service environments? Shape customer experiences and behavioursA message creating medium (tool) – how do they communicate their services eg ads Attention creating medium – how are they different, compared to Samsung…Effect creating medium – how good the experience is eg packaging, clean…They play an import rule in in determining customer perceptions of the firm image, and positioning.Professional, elitist, designed to impressWhen it’s professional… you have a sense that your in good hands.Can be a core part of the value proposition Simple colours are modern, won’t take your attention of the productsThe colour of the building/interior allows people to be engaged in thinking about inavation and techFacilitate the service encounter and enhance productivityService encounter – product on display for people to test them(get the feel for them) – the products are all fixed to the tables. Arts & Humanities Communications Marketing MANAGEMENT ACCOUNTING 26600 Share QuestionEmailCopy link