How BMW leverages secondary brand associations to build their brand…

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Question Answered step-by-step How BMW leverages secondary brand associations to build their brand… How BMW leverages secondary brand associations to build their brand – what entities they use and how they use them. show examples to illustrate how the company utilizes different entities to leverage secondary brand associations. For example, you could say that “the company endorses Michael Jordan as their spokesman etc.”, or “the company imprints “Made in XXX” to illustrate the superiority of the product origin” etc.    Arts & Humanities Communications Marketing Share QuestionEmailCopy link Comments (0)