Grocery chains such as Kroger tracks consumers purchasing habits…

Question Answered step-by-step Grocery chains such as Kroger tracks consumers purchasing habits… Grocery chains such as Kroger tracks consumers purchasing habits through store loyalty cards. These cards collect purchasing data and build consumer profiles. Discussion Questions: 1- How can grocers such as Kroger use these data to create value for the firm and consumers? 2- How can the firm guarantee that they follow the ethical standards  while collecting the customer data? Arts & Humanities Communications Marketing MGT 201 Share QuestionEmailCopy link Comments (0)