Formative Research Plan Social marketing plan aims to raise… Formative Research Plan Social marketing plan aims to raise awareness of Unde
Formative Research Plan Social marketing plan aims to raise… Formative Research Plan Social marketing plan aims to raise awareness of Undetectable= Untransmittable (U=U) among Immigrants, which will encourage one to be feely engaged in HIV testing. Theory: Social cognitive theory What information do you already have to guide your campaign? Can you begin to develop a persona? What more information do you need? What research do you need to conduct? Describe your research plan here. This may include any or all of the following: Research question(s)How to collect your dataHow you plan to analyze the dataWhat you expect to do with the dataCustomer Journey Map – What do you know, what do you need to know? You may also want to include a discussion about research questions you can answer easily (just by talking to people in your target audience, or through basic Google searching, etc.) as well as more =complex and long-term research strategies. Science Health Science PUBLIC HEA 280.335 Share QuestionEmailCopy link


