Develop a report for management Case Scenario Organic Foods…
Question Answered step-by-step Develop a report for management Case Scenario Organic Foods… Develop a report for management Case ScenarioOrganic Foods Australia is based in Coffs Harbour, NSW.The business was established in 2010 to cater for a demand for Australian Organic food products. The company has organic certification.The company manufactures and retails a range of organic, Australian Organic foods including:Organic herbs and spicesOrganic herbal teasOrganic fruit jams and conservesCurrently the business is selling its products through a number of small supermarkets and health stores throughout Australia. The company also has a web site through which products can be ordered.The company’s overall business objectives for the next three years are to increase sales and create brand awareness, develop a broader product range, as well as expand into overseas markets. The company is also considering options for alliance marketing.The company is also looking at moving into international markets, namely South-East Asia – specifically Hong Kong, Japan and Singapore.The company’s target customers are those that enjoy gourmet foods. The age range of Australian consumers buying their products is between 35 and 65. Most of their consumers are health conscious, care about protecting the environment and have an average income of $80,000.The company currently employs the following staff in its head office: CEO, Operations Manager, Marketing and Sales Manager, Administration Manager and Customer Service Officer.Around 10 staff members are employed in the factory making and distributing the products.Although the company does not have a formal strategic plan, the following information is included on its web site about its mission, vision and values:MissionOrganic Foods Australia is committed to providing the highest quality product to all its clients.VisionWe are constantly working to establish ourselves as the most respected and sought-after supplier of Organic Foods.ValuesRespect: taking time to understand and value each of our customers and respecting their choices.Responsibility: acting with integrity towards our staff, our customers, the community and the environment.Caring: a duty of care for our staff, customers and the environmentExcellence: to always look to provide the best quality product and customer service.Integrity: to act with honesty, openness and do what we say we will do.Innovation: to be industry leaders.Read Carefully: It is one (1) year since the strategic plan was implemented and you are to review the performance of the business against the performance indicators identified in the plan. Assume that the performance indicators identified in the strategic plan are as follows: A 20% increase in total sales revenue. International market identified, and exporting commenced. Sales to international markets to comprise 20% of total income. Suitable alliance for marketing identified and 10% increase in sales attributed to alliance marketing. Identify new products through review of competitors’ web sites. Data and comments from staff after 12 months from implementation of the strategic plan show: Sales have increased from $550,000 to $800,000 Product now selling in Hong Kong and Singapore. Total international sales identified as $70,000. No progress on alliance marketing as yet. No suitable partner identified. No ideas for new products. The report should address: a. An introduction and summary of the above scenario.b. Analyse and report on the data provided.c. Develop recommendations for the year ahead based on your evaluation as above, as well as required changes to the strategic plan. As you have also been asked to evaluate the strategic planning process, research best practice strategic planning processes and report on whether the organisation achieved this with the first strategic plan development and what could be improved. Arts & Humanities Communications Marketing BUSINESS BSBSTR602 Share QuestionEmailCopy link Comments (0)
