An opinion leader is a special source of social influence and is… An opinion leader is a

An opinion leader is a special source of social influence and is… An opinion leader is a special source of social influence and is defined as anindividual who acts as an information broker between the mass media and theopinions and behaviours of an individual or group.(a) Why is an opinion leader a more credible source of product information than anadvertisement for the same product? Justify your answer.(b) Use a KOL for any product to illustrate how a KOL affects consumer behaviour.  This question is about Consumer Behaviour, please answer more details and read carefully. Don’t copy other! Arts & Humanities Communications Marketing NBA 6260 Share QuestionEmailCopy link