All-over Shampoo is a leading brand in the company’s western sales… All-over Shampoo is

All-over Shampoo is a leading brand in the company’s western sales… All-over Shampoo is a leading brand in the company’s western sales region. Of the 740,000 households in the region, 500,000 purchase the shampoo category. Among this group, 205,000 households purchased All-over shampoo. Households that bought All-over brand shampoo purchased 689,000 bottles of All-over. Those same households purchased 893,000 bottles of shampoo in total. The average consumption of households that bought any brand of shampoo was 2.3 20oz bottles. However, All-over is targeted at heavy users.Calculate the penetration share of All-over shampoo in the region.   Arts & Humanities Communications Marketing MARKETING 3340 Share QuestionEmailCopy link