SCENARIO You were approached by some of the Head of Divisions…

Question Answered step-by-step SCENARIO You were approached by some of the Head of Divisions… SCENARIOYou were approached by some of the Head of Divisions (HODs) from the Faculty of Business, Information and Human Sciences (FBHIS) in Infrastructure University Kuala Lumpur (IUKL) as they knew you have some experience in creating e-mail campaigns.They had requested you to design an email campaign for THREE (3) categories of audiences:Public;Potential student(s); andCurrent student(s).The HODs from Infrastructure University Kuala Lumpur (IUKL) wanted you to design e-mail campaigns that can educate and get the above THREE (3) categories to act accordingly for the Bachelor of Business Administration (Hons) in E-Commerce (BBAE) programme. Your  focus should be on Infrastructure University Kuala Lumpur (IUKL) TASK REQUIREMENTBefore developing your campaigns, you are expected to do the following:Identify the audiences and explain some of their behaviour expectations.Design the campaigns accordingly. Ensure you follow the guidelines below:CAN-SPAM ActCustomer Life Cycle and campaign designingPersuasion dimensions and techniquesLinguistic and non-linguistic concernsTips/feedback from the practitioners/customersSelect any FREE e-mail campaign software available out in the marketplace and create the email campaigns for the THREE (3) categories of audiences.ENSURE YOUR IDEAS ARE ORIGINAL.After designing and sending out the e-mail campaign, present your work found from (i – iv) in a report format along with the analytical report for the sent-out campaign.(CLO3: PLO6: C6) TASK OBJECTIVETo evaluate student’s ability to apply knowledge obtained in class into creating own campaign. Student is expected to take into consideration on all the topics covered from Week 1 till Week 6 in order to produce the outcome of this task.   Report submission should be by 2ed May 2022. Min. Pg. 10, Max. Pg. 15. Arts & Humanities Communications Marketing MKTG 3530 Share QuestionEmailCopy link Comments (0)