From a consumer standpoint, electronic marketing is not for…

Question Answered step-by-step From a consumer standpoint, electronic marketing is not for… From a consumer standpoint, electronic marketing is not for everyone. The article mentions that, of American adults, approximately 81 percent own a smartphone; in my experience when someone does not own a smartphone, they are unlikely to be an avid user of a personal computer. This means that there is a significant portion of the population that will rarely be the recipient of electronic marketing. Furthermore, this indicates the importance’s of maintaining strong traditional marketing because that can target individuals regardless of their smartphone/computer use. In contrast, from a marketing standpoint, electronic marketing should be used, with few exceptions. Some of these exception would be for products like guns or other weapons. I believe that electronic marketing is highly effective. It helps to communicate with target markets while providing high levels of control and feedback for marketers. I believe that when one ‘Likes’ an item on Facebook, it is passively indicating they they think the company makes good products. This ‘Like’ then communicate to other users that you have this belief and can drive others to have a positive perception of the company as well. Then, when any of these users are looking to purchase an item, the company that was ‘Liked’ is more likely to be purchased as opposed to an unfamiliar brand. ** Summarize this in a page length  Business BUS 102-3 Share QuestionEmailCopy link Comments (0)