18) In which of the following situations would the business want to… 18) In which of the
18) In which of the following situations would the business want to… 18) In which of the following situations would the business want to use the causal model to forecast a product?a.Pie Sisters uses a contracted marketing team to survey customers in an attempt to anticipate their needs.b.Widgets for You uses an in-house marketing team when it creates a new product that is expected to work well in cold weather.c.Cosmetology Associates has a strong marketing team that identifies the direct reason for many patterns.d.Tater World has an established marketing team but is searching for a software program to identify patterns in their historic french fry sales.19) By outsourcing distribution, a company would _____.a.increase security throughout its systemsb.receive a larger client base and relationshipsc.remain in complete controld.generate a new product idea20) What is the most obvious way that e-commerce has changed an element of the marketing mix? a.promotionb.placementc.productd.procedure21) Which type of cost pricing uses all costs of the product plus a set percentage of profit to determine price?a.mark-up pricingb.variable costsc.cost-plus pricingd.fixed-cost pricing22) What is just-in-time manufacturing?a.the process of identifying budgetary needs before the manufacturer needs fundingb.the process of marketing a product so that the customer wants what the company has on handc.the process of selling just enough inventory to fill supplyd.the process of making just enough inventory to produce what is needed23) Which of the following is a qualitative technique that relies on various questionnaires that experts are asked to complete?a.the Delphi methodb.casual modelc.time series analysisd.market research24)what is the formula to calculate standard sale price?a.unit price – average sale price/unit priceb.total sales/total units soldc.fixed cost/units sold – variable costsd.total sales estimate/total units forecasted Arts & Humanities Communications Marketing MKT 421 Share QuestionEmailCopy link
