Describe how businesses use PESTEL analysis to measure the general external marketing environment and how they use Porters 5 Forces for measuring competitive factors in order to plan and make business decisions. Choose any organization you like to illustrate your explanation and indicate which factors are of the greatest importance to an organization, and explain why.

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  • Describe how businesses use PESTEL analysis to measure the general external marketing environment and how they use Porters 5 Forces for measuring competitive factors in order to plan and make business decisions. Choose any organization you like to illustrate your explanation and indicate which factors are of the greatest importance to an organization, and explain why.
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