2a) Critically discuss which kinds of entities a brand can be… 2a) Critically discuss which kinds of entities a brand can be linked to in

2a) Critically discuss which kinds of entities a brand can be… 2a) Critically discuss which kinds of entities a brand can be linked to in order tocreate strong, unique and favorable secondary brand associations. (30 marks)2b) In particular, evaluate the advantages and disadvantages of celebrityendorsement. Illustrate your answer with examples. (20 marks) Business Management Share QuestionEmailCopy link