1. You have developed a marketing plan and strategy for your new… 1. You have developed

1. You have developed a marketing plan and strategy for your new… 1. You have developed a marketing plan and strategy for your new café business . Now you need toIdentify the type of information required to determine the effectiveness of each marketing strategyAssess the profitability and productivity outcomes of each strategyIdentify areas of underperformanceIdentify improvements that are appropriate to ensure the viability of the marketing strategic plan 2.  Identify:  • The success or lack of the marketing campaign• Possible reasons for the campaign result• Comments received by consumers in relation to campaign• Appropriateness of coverage• Possible environmental factors that may have impacted the campaign, etc.  3.  Using the data and information received – outlining: • The success or lack of the marketing campaign• Factors that have attributed to the campaign outcome• Modifications that can be implemented to improve the future results• How the modifications will be reviewed Arts & Humanities Communications Marketing MKT 3SMK Share QuestionEmailCopy link