Report on Opportunities for Market Entry (ROME); Market Entry Strategy Assignment (MESA); Business Environment Analysis Report (BEAR) ; Marketing Intelligence Report (MIR)

This is group work assignment, my part is 4th which called Market Entry Strategy Assignment. The country we select is China. If you have any questions pls ask me.

CAPSTONE PROJECT INFORMATION PAGE BUSI 2043 INTERNATIONAL BUSINESS ENVIRONMENT OBJECTIVE
The Capstone Project will be done in teams. The professor will place students into teams. Each team member is expected to conduct themselves in a professional and respectful manner; and on a unit basis, submit work that meets the standards of the program and university.INSTRUCTIONS_
Working as part of a team, students will complete a Market Entry Strategy Project. Each team will:
• Select a country as a possible new market for a new video game system, the M-Box by MES-Sim Corporation.
• Research and analyze that country.
• Recommend whether the market should be developed, or not, by MES-Sim Corporation.
This project has four distinct parts. Teams will work one section at a time in the sequence and according to the schedule outlined below. Draft Versions of each Part will be submitted to the professor as a ‘Check-in’; the professor will not mark the Check-Ins but will provide feedback. Teams can therefore improve the Draft before submitting the Final Version of the Report at the end of the course for marking.THE FINAL MARKET ENTRY STRATEGY REPORT SHALL:_
• Include an Executive Summary, introduction, and conclusion, as well as results of the four project components (outlined below).
• Be a maximum of 25 pages, double-spaced, 12 pt font.
• Be formatted to be consistent with APA style format.
Before we proceed with the description of the work for the Project, it is necessary to discuss how each team, and the work for the Project, will be managed.
TEAM MANAGEMENT_
It is critical that all each team makes meaningful progress towards completing the Capstone Project on a unit-by-unit basis. Therefore, each team member is expected to conduct themselves in a professional and respectful manner and submit work that meets the standards of the program and University.
• Each team will be managed according to the Learning Team Agreement (LTA). Each team member will be required to agree to and abide by the LTA. LTA must be submitted for approval by professor by 11:00 p.m. on Sunday of Unit 2.BUSI 2043 International Business Environment1
• Business customs and practice – Students will need to describe and discuss the business customs and practices that exist there. The following questions are typically important in such a discussion – What role do ethics, corruption, and respect of law play? How are environmental concerns and human rights issues addressed?
• Religion and culture – Students will need to describe and discuss the cultures that play a significant role in the country, specifically how these cultures might impact international business.
• Economic analysis of key indicators –
o Demographics o GNP/GDP
o Major sectors and industries o Currency, interest, and inflation rates o International Trade patterns o Labour Force
3. Report on Opportunities for Market Entry (ROME) – The Check-in for this section is 11:00 p.m. on Sunday of Unit 8 (3-4 pages).
The ROME builds upon the BEAR and asks students to assess the import and export prospects for MES-Sim regarding the target market. The critical issue here is whether MES-Sim can effectively conduct international trade activities with the target market as a new base of operations? Therefore, the ROME builds on the BEAR and requires a significant amount of analysis to develop recommendations.
4. Market Entry Strategy Assignment (MESA) – The Check-in for this section is 11:00 p.m. on Sunday of Unit 10 (3-4 pages).
Teams will be required to develop a market entry strategy for the M-Box and MES-Sim in the se ected market. This could include, but may not necessarily be limited to, the following items:
• Transportation and telecommunications infrastructure
• Methods of distribution within the country
• Points of sale issues
The MESA builds upon the ROME and BEAR and requires a significant amount of analysis to develop recommendations.
PROJECT DEADLINES
1. Learning Team Agreement submission – 11:00 p.m. on Sunday of Unit 2.
2. Marketing Intelligence Report (MIR) – 11:00 p.m. on Sunday of Unit 4.
3. Business Environment Analysis Report (BEAR) – 11:00 p.m. on Sunday of Unit 6.
4. Report on Opportunities for Market Entry (ROME) – 11:00 p.m. on Sunday of Unit 8.
5. Market Entry Strategy Assignment (MESA) – 11:00 p.m. on Sunday of Unit 10.
6. Final Report Submission (inclusive of all sections) – 11:00 p.m. on Sunday of Unit 11.