Social Strategy at American Express (Harvard Business School Case)…

Question Answered step-by-step Social Strategy at American Express (Harvard Business School Case)… Social Strategy at American Express (Harvard Business School Case)Read the case for facts and history of How AMEX first developed relationships and utilized social media campaigns, communities and platforms.Comment on how AMEX has evolved their present-day social strategy. Specifically, focus on the Shop Small/Small Business Saturday platform on Facebook and Instagram, Look for small business relationships, merchants, and ways that AMEX is connecting people.Use POST, talk about objectives, strategies, and how #hashtags and the earned/UGC content make a community feel and the value to the customer, and AMEX. What should Amex do next?https://www.facebook.com/SmallBusinessSaturday?fref=tshttps://www.instagram.com/shopsmall/ Arts & Humanities Communications Marketing MKTG 300 Share QuestionEmailCopy link Comments (0)