Advertisements impact the physiological efficacy of a branded drug…

Question Answered step-by-step Advertisements impact the physiological efficacy of a branded drug… Advertisements impact the physiological efficacy of a branded drugCopy article link: https://drive.google.com/file/d/1Kvu0r_v4JipGX2GbWgOa9HqYhdqcdx2Q/view?usp=sharingAbstractWe conducted randomized clinical trials to examine the impact of direct-to-consumer advertisements on the efficacy of a branded drug. We compared the objectively measured, physiological effect of Claritin (Merck & Co.), a leading antihistamine medication, across subjects randomized to watch a movie spliced with advertisements for Claritin or advertisements for Zyrtec (McNeil), a competitor antihistamine. Among subjects who test negative for common allergies, exposure to Claritin advertisements rather than Zyrtec advertisements increases the efficacy of Claritin. We conclude that branded drugs can interact with exposure to television advertisements.RequiredInference Method(s): Identify one method of statistical inference used in the data analysis. Also report the following: Statistical test usedTest statistic (if not provided, say “not provided”)P-valueNull hypothesis associated with this P-value (This is not usually explicitly stated in a research article, but you know how to dothis.Interpretation of the P-value (in complete sentence)Confidence Interval (if provided)Interpretation of the Confidence Interval (in complete sentence)Other Methods: Were other statistical methods used? List themConditions: How did the authors justify that the required conditions were met for the test?Randomization: How did the authors apply randomness (sampling, randomization into groups) in the study?Informed Opinion: Using the knowledge you’ve gained in the course, were the P-values used correctly in the articleExplain by providing an example from the article that justifies your opinion. Be sure to explain HOW this example justifies your opinion. Science Health Science HEALTH AND 101 Share QuestionEmailCopy link Comments (0)