Hyperice is an American recovery technology company founded by… Hyperice is an American

Hyperice is an American recovery technology company founded by… Hyperice is an American recovery technology company founded by entrepreneur Anthony Katz. Please read the following article in Inc. magazine about Hyperice’s start-up story and answer the following questions. https://www.inc.com/magazine/201504/jeff-bercovici/the-ice-man-cometh.html Q1. What did Anthony do to promote Hyperice products? Can you relate his strategy with any concepts or social influence, household, and social class theories? Q2. Superstars usually charge a lot of money to endorse a business. Why were these superstars happy to promote Hyperice products free of charge? Can you use some of the social influence, household, and social class theories?Q3. Compare the Hyperice products back in 2015 (in the Inc. article) with its current product line (on its current website). What are the differences? Does this evolvement of the product line make business sense? Q4. When Hyperice launched its high-intensity vibrating fitness roller: Vyper 1.0, it hired Bradley Cooper as the spokesperson. Unlike many other influencers Hyperice previously used, Cooper is not an athlete. He is an actor. What was the rationale for this choice of celebrity endorser? Q5. What entrepreneurial spirit/quality/wisdom can we learn from Anthony Katz? Arts & Humanities Communications Marketing BUSINESS MKF5911 Share QuestionEmailCopy link