1. Please compare and evaluate Adidas’s and Nikes’s global…
Question Answered step-by-step 1. Please compare and evaluate Adidas’s and Nikes’s global… Image transcription textCASE STUDY 1.3 Adidas: the No. 2 in the global sportswearmarket is challenging the No. 1, Nike Besides Nike, Adidas AG(www.adidas.com) is one of removable studs in 1954… Show more… Show moreImage transcription text166 PART I THE DECISION WHETHER TO INTERNATIONALIZETable 1 Global sportswear (shoes + clothing) market shares -Top 5 – 2013-14 Company % value 2013 % value 20… Show more… Show moreImage transcription textCASE STUDY 1.3 ADIDAS 167 company’s business over thereview period, in part and have characteristically shown a lack ofprice sensi- because third-party retailers in many c… Show more… Show moreImage transcription text168 PART I THE DECISION WHETHER TO INTERNATIONALIZEfragmented, reflecting, in part, strong localized fashion producesthe strip for football giants Real Madrid, while prefe… Show more… Show moreImage transcription textCASE STUDY 1.3 ADIDAS 169 consumer confidence in 2012 fellto new lows and the develop a strong retail division in easternEurope. In country is faced with a double-dip recess… Show more… Show moreImage transcription text170 PART I THE DECISION WHETHER TO INTERNATIONALIZETable 5 Market shares in markets outside Europe: Adidas vs NikeSeven markets (outside Market size: Million US$ Ma… Show more… Show moreImage transcription textCASE STUDY 1.3 ADIDAS 171 largely toitself in 2014, as Nike has yet todevelop a increasingly bas… Show more… Show more1. Please compare and evaluate Adidas’s and Nikes’s global competitiveness and global strategies.2. what region would you recommend Adidas to focus during next 5 years?3. What should Adidas do to become No. 1 in the global sportswear industry?Kindly answer in complete detail Arts & Humanities Communications Marketing MARKETING 3058 Share QuestionEmailCopy link Comments (0)
